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mim akter
Apr 28, 2022
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But engagement is Industry Email List more than these four actions of the recipient. Engagement is only really realized when a conversation takes place and a relationship is built between the sender and the receiver. You do not want Industry Email List this as quickly if you have a consumer product. For example, Coca Cola employees will not immediately need 1-on-1 relationships with Coca Cola drinkers. In the B2B market, where it often concerns more complex and in-depth topics, employees do have this need. The Industry Email List potential that is not used is real engagement, where relationships between people are deepened. With the employee on the one hand and (potential) customers, partners, peers , media and new employees on the other. If you want to Industry Email List establish relationships with customers, both the sender and the receiver are real people. On the organizational side, this is preferably the employee who has substantive knowledge of the most important themes at play. If you use this potential in a good way, you can grow a B2B organization. B2B organizations reap the benefits of engagement Industry Email List Engagement with target groups therefore generates growth. But what kind of growth exactly? I am happy to share the results of a study called ' The Social Transformation Report ', which provides the answer. First about the research. The research was conducted by Charlene Li of Altimeter, on behalf of Hootsuite. Altimeter, a research Industry Email List and consultancy in the field of disruptive technologies. You may also know her from her books, such as the social media classic: Groundswell (2008). When Li says something, it usually makes sense. More than 2000 people were surveyed in the report, 71% of whom were social team managers. Interviews were also conducted with leaders of Industry Email List nine organisations. Also read: Social media guidelines for your team: share what is allowed The report compares two types of organizations: socially mature and socially less mature organizations. Hootsuite defines here 'Five Stages of Social Media Maturity'. You can see these 5 phases below and learn more about them in this video.
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