Jun 15, 2022
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Competitive product maps and competitive product analysis are mutually reinforcing relationships; just like a "military map", it must be based on the overall layout, terrain, environment bulk sms service and other factors, with overall, analysis, and labeling, "real + virtual" combination. Finish. In the analysis of competitive products, there are differences between B-end products and C-end products. This article mainly analyzes the B-end "competitive product analysis map" system method combed in practice, hoping to inspire you. 1. Background purpose "The first technique of mastering the text, the big end of planning." From the analysis of the background and purpose to build a good thinking, this is the first step bulk sms service for us to analyze the map of competing products, that is, we need to think about the preconditions: clear the background and determine the purpose; Analogy Before we do anything, we should think first, rather than just aimlessly. 1. Clear background 1) The bulk sms service competitive landscape of the market where the product is located The competition pattern of the market is related to our follow-up exploration of product competitiveness, so we need to analyze the overall market situation where the current product is located before we can do a good job of the entire competitive product analysis map. For example, red ocean or blue ocean? The blue ocean is an emerging market without vicious bulk sms service competition, full of profits and temptations; the red ocean generally refers to a market with fierce competition. The blue ocean market needs more innovation and speed, and then gradually establish its own barriers and influence while occupying the market, and maximize the gap between bulk sms service subsequent competitors. The Red Sea market is also relatively difficult, and it is necessary to find a breakthrough; at present, most of the main market environments are also in the stage of fierce competition in the Red Sea. Except for the leading companies in the industry, other companies in the B-side service market are also trying to survive in the bulk sms service cracks. It is not simply seeking common ground while reserving differences, but constantly excavating its own competitive barriers to occupy a place.